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About the Product
A Clinically Proven Nutritional Supplement
BONAVIOX is a clinically proven nutritional supplement based on high molecular weight hyaluronic acid, chondroitin and Boswellia Serrata. A triple-potency formula that is used to meet nutritional deficiencies or the increased need for these nutrients. Due to the increased competition in nutritional supplements in this category and the conservative approach of other companies, we decided to differentiate the appearance of the nutritional supplement by design.
Our Approach
Setting a Differentiated Positioning
The company’s main need is a clear and differentiated positioning of the product on pharmacy shelves, in a way that captures the attention and interest of both the consumer and the pharmacist. For these reasons, we chose a strong color contrast for the packaging, combined with minimal typography that describes the product’s features.
Brochure Design
Highlighting the Product's Added Value
Along with the packaging, we also designed the product’s promotional materials. Initially, we gathered all the information to fully understand the product’s benefits and present the most important elements that highlight it as a new, differentiated option for doctors, pharmacists, and the end consumer in an easy and understandable way. We analyzed the target audience’s profile and arrived at the central message “Embrace a Life in Motion,” which communicates the product’s added value.
Inside the brochure we chose a specific information structure with thematic sections, designs and layouts that help the reader to navigate comfortably without being filled with unnecessary and meaningless information.
