Skip to content
We partnered with FLAMINGO RETAIL PARK to design and implement a spring campaign focused on maximizing customer traffic and spring shopping activity. The objective was to create an attractive and dynamic campaign that would attract the public’s interest and strengthen Flamingo’s presence in the market.
Our Approach
Creative Concept Development
- For the design of the campaign, we used vibrant colors, bold typography, flowers, icons, and dynamic motion graphics to seamlessly blend the spring atmosphere with the campaign’s message.
- We crafted compelling copy that captured the audience’s attention and motivated them to visit Flamingo Retail Park for their spring shopping.
- The campaign featured a central promotional video, which was broadcast on YouTube, Facebook, and Instagram. This video encapsulated all the elements of our spring campaign, enhancing our message with visual and auditory harmony.
- Additionally, we created tailored banners for the Facebook and Instagram social media channels, maintaining the same spring aesthetic to strengthen our presence across these platforms.
Campaign Contest
Fostering Customer Engagement
In conjunction with the main campaign, we also launched a contest to boost public engagement and interaction. Customers who made purchases of over €20 at the Flamingo shopping center were entered into a draw, with three lucky winners receiving an iPhone and an Apple Watch.
Boosting Purchase Intent
Amplifying Customer Loyalty
This contest effectively fostered customer engagement and significantly boosted purchase intent, while simultaneously offering participants the exciting opportunity to win fantastic prizes. This strategic element of the campaign not only amplified customer loyalty but also substantially contributed to the overall success of our spring initiative.
