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FLEXOPLATES is a specialized company in the field of flexographic printing plates, providing high-precision solutions to the packaging and printing industry. With a deep understanding of the technical demands of the sector and a strong commitment to innovation, Flexoplates delivers exceptional quality, consistency, and service. Based in Greece and serving clients across Europe, the company combines cutting-edge technology with decades of expertise to support printers and brand owners in achieving outstanding results.
The Request
Building a Brand Ready for the Future
Flexoplates approached us with the goal of renewing and modernizing its brand image. The company entrusted us with the development of its new brand storytelling for the years to come, the redesign of its logo and business cards, the design and development of its new website, the production of a corporate video, a professional photo shoot, and content creation for its social media channels.
Strategic Partnership
Beyond deliverables, the company was seeking a strategic partner—someone capable of approaching this transformation with methodical planning, creative clarity, and long-term perspective. Flexoplates needed more than just a service provider. They were looking for a team that could understand the essence of the brand and help lead its evolution with consistency and purpose.
Our Approach
From Insights to Storytelling
We began by conducting internal research through a tailored questionnaire aimed at uncovering the brand’s DNA —its philosophy, culture, and values. This was followed by an in-depth analysis of the company’s target audience and competitive landscape.
Our goal was to fully understand what sets Flexoplates apart and how we could translate this uniqueness into a strong, contemporary brand narrative. Based on our findings, we developed a clear and inspiring brand story, defined the company’s new market positioning, and created a fresh, relevant tagline that reflects its vision.
The Implementation
Bringing the Strategy to Life
Building on the strategic foundation, we moved on to the creative and production phases. We created a new corporate video and conducted a photography session, highlighting the people, environment, and technology behind the company.
We designed a minimalistic website with a clean aesthetic, focusing on a user-friendly interface (UI) and a seamless user experience (UX). The layout emphasizes open space, large visuals, and a clear presentation of Flexoplates’ products and services. The result is a modern and professional digital presence that reflects the company’s expertise, precision, and innovation.
A Strategic Approach to Social Media Communication
At the same time, we developed a content strategy for Flexoplates’ social media channels, focusing on increasing brand awareness and external visibility. Through a carefully curated series of posts, we communicated the company’s philosophy, its people-first approach, and its continuous investment in advanced technologies.
The goal was not just to showcase products and services, but also to build a narrative around Flexoplates’ innovation-driven mindset and strong industry expertise. The content was designed to balance technical information with a human-centric tone, creating a brand presence that feels both professional and approachable.
