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Black Friday has become an institution for FLAMINGO RETAIL PARK, and every year we set new goals to create an experience that our audience in Xanthi, Greece, will not forget. This year, our task was particularly challenging, as we had to match the success of last year’s campaign, which not only stood out for its creativity but also won a “best in film/video online” award.
The Request
Creation of an Original & Entertaining Approach
This year, we sought not only to maintain our momentum, but to strengthen the public’s connection with Flamingo Retail Park through an integrated promotional experience. We decided, once again, not to rely on familiar recipes, but to innovate again, focusing on a campaign that would provide a dose of humour and identification to the audience through the creation of an original and entertaining approach.
Our Approach
Producing a 360° Campaign
- Intensity, adrenaline and strategy: This year’s 360° campaign for Black Friday at Flamingo Retail Park was designed to showcase the intensity, adrenaline and strategy that this special shopping period requires, through a unique concept full of humour and energy.
- Storytelling: We created a story with “John Rambo” (Giannis Rambos) as the central character, a dad with an extreme organizational spirit, who, organizing his family as if on a military mission, prepares to conquer the best Black Friday deals.
- The goal: Our strategy was to combine humor with the intensity of the season, turning Black Friday into a “survival mission” for the family. Our goal was to create awareness and generate interest by highlighting Flamingo as the perfect place for consumers to find everything they need, and at great discounts.
The Implementation
Campaign Channels
The campaign was promoted through online and offline media and included the main spot and bumper video, radio reports, social media banners, Google Display banners, posters at central points of the city of Xanthi, and projections inside the shopping centre.
