Movember Campaign

About Male Fertility from Spermogene

SPERMOGENE is a next-generation andrology laboratory that provides testing services for the investigation, diagnosis, and prevention of all issues related to the male reproductive system, utilizing the latest in modern technology.

Inspired by the month of November and the global Movember movement (Moustache + November), which raises awareness about men’s health, we decided to launch a digital campaign. The goal was to raise awareness and educate the public about male reproductive health and its equal role in cases of infertility.

The Challenge

Bringing a Taboo into the Spotlight

According to recent studies, 50% of infertility cases are related to male reproductive health. However, discussions around infertility remain a taboo for a large part of the male population, as it is often associated with masculinity and sexual performance. Our main challenge was to capture the public’s attention and highlight the importance of evaluating male reproductive health while also breaking down the taboos surrounding male infertility.

Our Approach

Challenging the Stereotype

Since infertility was historically considered a “women’s issue,” we created an awareness campaign with the central message: “It WAS a women’s issue. Not anymore.”

By showcasing men engaged in everyday activities like cleaning or ironing—tasks that were traditionally and stereotypically linked only to women—we aimed to challenge the stereotype around infertility. We reinforced this with the message: “Just like fertility, infertility is equally a male issue.”

The parallel is clear: just as men now participate equally in these activities, infertility is no longer just a “women’s issue.” Our campaign seeks to promote understanding and acceptance that infertility affects both genders, fostering better awareness and collaboration on the subject.